Promote the right sided brain people to improve innovation

Posted on: July 29, 2009

Where should innovators sit in the organisational tree of a company?

Far too few businesses have creative, right-brain types in leadership positions. This leaves innovation vulnerable to unwise cost cutting during difficult economic times. Decisions to slash versus retain projects are made by analytical, left-brain leadership who really are not suited for assessing innovations “outside of the box.”


Well yesterday Honda Motor (HMC) announced that new president and chief executive, is also their director of research and development.

What could be seen as a controversial move as the car industry struggles in the current economic climate can also be interpreted as a stroke of genius placing technology and innovation at the forefront of change.


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Innovation Manchester

Innovation Manchester is a dynamic and diverse network of innovators and entrepreneurs, working together to make Manchester a better place to do business. We’re making Manchester a global innovation leader by creating: - new connections - new business opportunities - radical city-wide solutions Be part of the innovation conversation - all you need is enthusiasm and original thinking.

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