Posts Tagged ‘Network’
After a slow and snowbound start, 2010 really got going last week with the highlight of the Northwest Business calendar.
Leading Manc entrepreneurs, Mike Perls, Imran Hakim & Scott Fletcher promised us that RAW2010 would ‘change everything’ – they didn’t let us down! Run by entrepreneurs for entrepreneurs, the calibre of the event and audience were outstanding – Manchester: Knowledge Capital was pleased to be involved.
The Lowry Centre was awash with talent and cash (according to hilarious scouse compére John Bishop) – but most importantly people met, networked, did deals and learnt. Yes they really did learn new things! Already, the President of Greater Manchester Chamber of Commerce has been drawing me bell curves from the Ian Gotts session. Now I know about the IMPACT theory of ‘Killer Products‘ I can and will pass it on, and that viral spreading of knowledge is a real sign of success. You can get a copy of Ian’s book here and many other good bookshops, of course!
By the way, I missed Ian Gotts talk because I happily found myself in the ‘future of digital‘ session run by Magnetic North‘s Lou & Braden. Magnetic North are supplementing their digital marketing work with the *actual production of physical product* – including these cool mix-tapes. The Mixa tapes tap into nostalgia for teenage years when you would compile an analogue playlist for your latest crush. More importantly they signal a growing trend to link media and product design, and a desire for tangible things to touch and feel.
I met some great people in the cafe and Professor Lynn Martin (Director of Centre for Enterprise at MMU) found me using the spotme devices that we all had.
Yes, there’s LOTS to follow up on from that event, and lots of new people to work with in spreading the Innovation Gospel.